Released on = August 9, 2007, 7:27 am

Press Release Author = Ozone Media

Industry = Advertising

Press Release Summary = Ozone Media, India\'s leading Internet Advertising Network,
today announced their partnership with Crackle, formerly known as Grouper, in India
as part of their bouquet of online advertising solutions. Crackle is a unique
streaming entertainment network dedicated to discovering, promoting and distributing
emerging video creators to Indian audiences

Press Release Body = Bangalore, August 9, 2007: Ozone Media, India\'s leading
Internet Advertising Network, today announced their partnership with Crackle,
formerly known as Grouper, in India as part of their bouquet of online advertising
solutions. Crackle is a unique streaming entertainment network dedicated to
discovering, promoting and distributing emerging video creators to Indian audiences.




Crackle offers content creators unique access to career making opportunities via
contests run on premium channels. For example, the best video creators will have an
opportunity to release their film theatrically and work with artists from Sony
Pictures Imageworks, a visual effects and animation company, via contests run on Wet
Paint, Crackle's edgy animation channel.



Crackle reaches the widest most relevant audiences by offering a multi-platform,
global syndication network across Sony devices, IPTV, social networks, and viral
web. Crackle offers brand building opportunities for advertising partners, and
parlays its global reach into offering advertisers far reaching audiences.
Advertisements will appear on each channel's homepage, in addition to airing within
the video player, creating a branded environment within the network.



Other unique features include clickable advertisements at any point in the video
player and unique backgrounds for each advertiser branded channel. With Crackle,
online audiences can view videos in widescreen, 16x9 format, and have continuous
viewing capability while surfing through different channels on the site.



Commenting on this strategic partnership, Kiran Gopinath, Founder and CEO of Ozone
Media said, "We have been striving to offer innovative solutions in the internet
advertising space and this partnership with Crackle would herald a new chapter for
Indian advertisers and make internet advertising a compelling option for
advertisers. We call it the convergence of media as these 15-20 seconds videos seek
to bridge the gap between television and internet. By partnering with Sony Pictures
Entertainment's Crackle, we have a great opportunity to integrate the world's best
video advertising solution and Ozone's offerings and offer value-added service to
advertisers."



Speaking about the partnership, Travis Howe, Sr. VP- Digital Sales, Sony Pictures
Television said, "The number of broadband internet users is steadily increasing in
India, providing us an opportunity to pursue online video advertising in the region.
Ozone is an ideal partner to strengthen Crackle's presence in India. Given India's
rich film heritage, we think consumers here will have an appreciation of the level
of quality videos Crackle delivers."



About Ozone Media:

Founded in 2006, Ozone Media is India\'s leading Internet Advertising Network with
some of the largest online publishers in India as partners. Using Ozone Media\'s
reach, advertisers can reach out to Indian as well as global audiences (including
NRIs). With state-of-the-art ad, serving technology, Ozone Media strives to maximize
advertisers Return on Investment on advertising campaigns for advertisers and
revenues for publishers. Ozone Media uses Atlas Ad Manager with geo targeting
features which helps to target campaigns to different countries and audiences. Their
clientele include marquee names like HSBC, SBI, ICICI, Yahoo!, Dell, NDTVjobs,
Lenovo, Cleartrip, MIH, Timesjobs.com, SimplyMarry.com, Zapak, Makemytrip and
Citibank, among others. For further details visit www.ozonemedia.co.in



About Crackle:



Crackle Inc., a Sony Pictures Entertainment Company formerly known as Grouper
Networks Inc., is a streaming entertainment network dedicated to the discovery and
development of pioneering video creators across a diverse range of genres. Crackle
delivers programmed and customized video streams to a global audience via a
multi-platform, syndication network that includes Sony devices, IPTV, leading social
networks and one-click viral Web distribution. Crackle launches the most innovative
creators with on-going collaboration with Sony Pictures Entertainment and other
leading fame partners. For further details visit http://www.crackle.com.





For editorial queries only, contact Saritha/Sayantika of PRHUB @ 22483007/8


Web Site = www.ozonemedia.co.in

Contact Details = Saritha Shetty
PRHUB
080-22483007/8